TRUSTED QUALITY PRODUCTS
We are committed to developing our products on an ongoing basis through working with product design, production processes, and durability of the products. For many years, we have diligently focused on increasing the quality of our products throughout our assortment and we will build on this foundation when we continue to deliver Trusted Quality Products.
At the product level, our key focus points are:
Material Certifications
Product Footprint Calculations
Quality and Tests
Material Certifications
We are committed to ensuring that selected of the largest material groups used in our products are certified according to relevant standards, and we are working towards applying these certifications to all applicable products across our assortment, wherever the selected materials are used.
Through ongoing research and testing, we are actively investigating new opportunities for responsible initiatives at the product level and remain committed to continuing this work. These initiatives include new certifications, lower-emission material options, and using recycled materials. Many of the basic materials used in our products are recycled as standard. This includes a large share of aluminium, steel, iron, and glass (including foam), all recycled without notice.
Moving forward we will continue setting ambitious targets, as we have already done with certifications such as FSC®, OEKO-TEX®, and Better Cotton, with which we continue to work closely.
Certifications JYSK Is Working With
At JYSK, we are working with certifications at the product level. You can read more about our partnerships with these organisations and how we work with the certificates below.
Forest Stewardship Council®
OEKO-TEX® STANDARD 100
OEKO-TEX® MADE IN GREEN
Better Cotton Membership
Global Recycled Standard
Forest Stewardship Council®
Forest Stewardship Council® (FSC®) is a non-profit organization and labelling scheme on a mission to ensure healthy, resilient forests around the world. For more than 30 years the FSC-label has ensured that the wood, paper, and other forest-based material used within a product is sourced from responsibly managed forests that preservers biological diversity, protects endangered species, and benefits the lives of local people and worker’s rights and safety.
As the only scheme of its kind, FSC give democratic and equal influence and voting power between businesses, environmental NGOs, and social NGOs. The FSC certification scheme is trusted worldwide by businesses and consumers and recommended by leading environmental organisations like the WWF. Furthermore, FSC is working with indigenous Peoples to collectively find solutions to environmental and social challenges in the world's forests.
JYSK has been a member of FSC Denmark since 2006 and is also a member of FSC Germany. JYSK is committed to increasing the number of FSC-certified products in our range, and from January 2025, all newly sourced products and packaging made from wood, cardboard, or paper will be FSC certified (FSC® N001715).
We also promote responsible forestry through initiatives like the FSC week, an annual event held in the Nordic countries.
OEKO-TEX® STANDARD 100
OEKO-TEX® is a label for textiles tested for harmful substances and sets the standard for textile safety, from yarn to finished product. OEKO-TEX® STANDARD 100 is an assurance for both JYSK and our customers that products bearing the label are certified to have passed safety tests for the presence of harmful substances, making them harmless to human health. Products with this label have been tested for more than 1000 potentially harmful substances.
The majority of JYSK's textile products are certified according to this standard. Specifically, it applies to all items where at least 80% of the weight consists of textile materials. OEKO-TEX® STANDARD 100 label is also found on other products, such as the main components of our duvets and pillows. JYSK is certified under OEKO-TEX (976-14601).
When a product displays the OEKO-TEX® STANDARD 100 label, it indicates that the entire item, including non-textile components like zippers, buttons, and accessories, has been tested for harmful chemicals by independent OEKO-TEX® partner institutions.
OEKO-TEX® MADE IN GREEN
OEKO-TEX® MADE IN GREEN is an extension of OEKO-TEX® STANDARD 100. In addition to ensuring that products do not contain harmful levels of problematic chemicals, OEKO-TEX® MADE IN GREEN also ensures that products are produced more sustainably in socially responsible workplaces. Workers are afforded fair wages, regular working hours, and safe working conditions. Furthermore, the certificate promotes environmental responsibility by focusing on chemical management and wastewater quality. You can find the OEKO-TEX® MADE IN GREEN label on selected products within our assortment.
Better Cotton Membership
JYSK is a proud member of Better Cotton, the world’s leading initiative for sustainable cotton production. Better Cotton has trained over two million farmers across 22 countries to adopt more environmentally responsible practices, including reducing water and pesticide use while improving cotton yields.
Although cotton is a natural and renewable material, conventional cotton production poses significant environmental challenges due to the extensive use of pesticides, chemical fertilisers, and water. Fortunately, more sustainable methods of cotton production are available.
The goal of Better Cotton is to transform cotton production on a global scale, ensuring that, in the long term, all cotton is produced more sustainably. Through this initiative, Better Cotton aims to set a new standard for the entire industry regarding cotton as a material.
Cotton sourced as Better Cotton is not physically traceable from field to end product because segregating cotton throughout the supply chain is complex and costly. To address this, Better Cotton employs a mass-balance system, which allows for a simpler, more cost-effective approach. This system ensures that the amount of cotton sourced as Better Cotton matches the volume produced by Better Cotton farmers, helping to increase demand and expand the global supply of more sustainable cotton.
At JYSK, we are committed to contributing to and promoting more responsible cotton production. Therefore, we are committed to sourcing 100% of our cotton for textile products as more sustainable cotton by January 2025. By more sustainable, we refer to either organic cotton, recycled cotton, or Better Cotton.
Textile products represent a significant portion of our assortment, covering all items where textiles comprise at least 80% of the product's weight, such as duvet cover sets and towels.
We have passed the Better Cotton Chain of Custody training and have access to the Better Cotton Platform. Our Better Cotton Platform number is 1006670-1.
Global Recycled Standard
The Global Recycled Standard (GRS) is an international, voluntary standard that verifies recycled materials and tracks them from the recycler to the final product. Products certified to the Global Recycled Standard contain recycled material that has been independently verified at each stage of the supply chain. In addition, facilities from the recycler to final supplier have met social, environmental, and chemical requirements.
JYSK is certified under the Global Recycled Standard (CU-1050252). At JYSK we specifically work with recycled fibers in our textile products and we use the GRS certification to ensure that fibers applied have actually been recycled.
The number of products made fully or partially from recycled materials is continually increasing, and we plan to continue introducing even more products made from recycled content in the future as part of our ongoing sustainability efforts.
Other Product-Specific Initiatives
In addition to our ongoing work with certified materials, we are dedicated to implementing other product-specific initiatives that address broader environmental and ethical concerns. These efforts include optimising packaging solutions, reducing plastics usage, and promoting animal welfare.
Packaging
Packaging is a crucial aspect of our products. While we have made significant progress, we remain committed to further reducing the materials used for packaging. Our ongoing improvements have not only decreased the overall amount of packaging, including plastic, but have also optimised space in shipping containers.
We continuously update our packaging materials and designs, incorporating more responsible options across our product range. For several items, we have transitioned from plastic packaging to FSC®-certified cardboard belly bands, aligning with our goal to minimise plastic consumption (FSC® N001715). We are constantly exploring ways to eliminate unnecessary plastic and excess materials from our packaging without compromising the practicality or protective function of the packaging.
Animal Welfare
At JYSK, we are committed to upholding high animal welfare standards and do not tolerate animal cruelty. Our Supplier Code of Conduct, which applies to our product suppliers, outlines specific requirements related to animal welfare.
Duvets and pillows are core products for us, many of which contain down and feathers. A significant concern in this context is the practice of plucking down from live birds, which is considered cruel and is illegal in Europe and many other countries. JYSK strictly prohibits the use of down and feathers sourced from live birds.
To ensure compliance, we conduct checks of our supply chain in collaboration with the International Down and Feather Laboratory (IDFL), which inspects the entire supply chain, including farms and abattoirs. We source down and feathers exclusively as byproducts of the food industry, which means our product suppliers are contractually obliged to provide only materials from birds that have been slaughtered. Consequently, the down and feathers in our products come from birds that were destined for slaughter and are harvested post-mortem.
Additionally, JYSK offers a limited selection of animal skins and products containing wool. All animal skins sold at JYSK come from slaughtered animals, meaning the animals were not raised or killed solely for their skins. We also categorically reject the practice of mulesing in sheep, as explicitly stated in our Supplier Code of Conduct, which all product suppliers must adhere to.
Product Footprint
At JYSK, we recognise the importance of considering a product's entire lifecycle, including its durability, disassembly, discarding, component recycling, and end-of-life options.
Some of these aspects are ongoing efforts for us. For many years, we have been focused on improving the durability of our products through a robust quality testing setup and continuous data evaluation. By prioritising durable products, we can improve their longevity and resilience, helping to reduce the need for frequent replacements.
We also assist customers in extending the life of their JYSK products by providing maintenance guidance for the products as well as having more than 4000 spare parts available for selected products free of charge.
Moving forward, we will increase our focus on integrating end-of-life considerations into the design phase, as this is crucial for reducing emissions. The design stage significantly impacts a product's lifecycle emissions, so we strive to allow these considerations to guide our design processes, ultimately aiming to reduce our overall product footprint going forward.
Calculating Product Footprint
An important step in our sustainability efforts is calculating the product footprint of our items. This involves assessing the total climate impact emitted throughout a product's lifecycle. We make calculations based on data from different databases and adhere to the European guidelines to perform these calculations.
JYSK has initiated the work of calculating the product footprint for selected items across various categories, estimating their CO2e emissions. However, we do not yet have this data for all products, which remains our goal. To achieve this, we are currently working on gathering the necessary data that will allow us to calculate the footprint for all our products. This is a time-consuming task, as we need comprehensive data from all suppliers. These data include, among other factors:
• Materials used
• Weight of each material
• Country of origin for materials
• Country of origin for production
• Production processes
In the long term, we aim to develop an internal scoring system for our products from a sustainability perspective. By leveraging various data insights, we will gain a clearer understanding of which of our products have the most significant environmental impact. This information will guide our product decisions and help us establish clear standards to inform and guide our choices moving forward.
Quality and Tests
At JYSK, ensuring that our products meet high standards of quality and safety is of utmost importance. We carefully select our suppliers and regularly have our purchasers visit selected factories to assess product quality.
When the products arrive at our warehouses, random checks are made. This includes random samples from the product shipments, which then undergo additional checks by JYSK Quality Control before being distributed to our stores.
Discover how our commitment to quality is embodied in our products by watching the video below.
No Harmful Chemicals
We prioritise the elimination of harmful chemicals from all our products. To ensure compliance, we set high standards and require our suppliers to conduct tests and provide relevant documentation to ensure our standards are met.
Substances of Very High Concern (SVHC) are those that pose potential risks to health and the environment. Generally, JYSK prohibits the use of SVHCs in our products, with exceptions for lithium batteries and certain electrical items where alternatives are not yet available, as well as fire retardants in foam products for the British Isles, where their use is a legal requirement.
The European Union defines and regularly updates the list of SVHCs. While these substances are legally permitted, JYSK has chosen to exclude them from our products. When new substances are added to the EU's SVHC list, we are notified and promptly reach out to our suppliers, requesting that they phase out these substances from our products within six months.
We collaborate with external testing companies to thoroughly test our products for harmful chemicals and require our suppliers to conduct their own tests and provide documentation of compliance. Once we receive goods, we make random checks to ensure their quality through a robust internal testing setup.
Consumer Data Sheets
In accordance with EU Regulation No. 648/2004, we publish the list of ingredients for detergents.
Photo credit: FSC® Denmark