Sponsorships and Donations

Our sponsorships and donations are primarily focused on culture and sports.

Our main area of sponsorship is disabled athletics, which we have supported since 1989. In addition, JYSK also supports many other cultural and athletic institutions, for example as title sponsor of JYSK arena in Silkeborg, Denmark, which forms the backdrop for both cultural and sporting events.

JYSK also supports charitable causes and works together with Danchurchsocial. Furthermore, we donate a significant sum each year to Danmarks Indsamling, a telethon fundraiser that supports humanitarian causes in Africa and elsewhere.


Proud sponsor since 1989

Since 1989, JYSK has been a proud sponsor of para athletes. It all began in 1988, when Danish para athletes were very successful at the Paralympics in Seoul, South Korea.


Helping homeless in Denmark

JYSK and Danchurchsocial (Kirkens Korshær in Danish) have signed a partnership agreement through which JYSK will donate sleeping bags, roll mats and towels to Danchurchsocial each year, so that Denmark's homeless population can keep warm in the winter.

Danmarks Indsamling

A generous supporter

JYSK has been a generous supporter of ’Danmarks Indsamling’ ever since Denmark's public service television channel, DR1 began broadcasting the nationwide telethon.
Danmarks Indsamling is a shared fundraising effort, whereby Denmark's largest humanitarian organisations join forces to raise money for international emergency aid projects. The telethon aired for the first time in February 2007.

JYSK sponsorship

Culture and sport

JYSK supports several cultural and athletic institutions.