Mission Statement

To win we need to make it easy and convenient for our customers to choose JYSK, no matter where or how they want to shop.

We need to be closer to our customers, both by opening stores close to them and by understanding them and their needs even better.

That is why our strategy is called: Seamless and Closer to the Customer.

JYSK strategy

JYSK MISSION

A great Scandinavian offer for everyone within sleeping and living

JYSK VISION

To be customers’ first choice

To be employees’ first choice within retail

To be the world’s most widespread and profitable chain of stores

JYSK VALUES

Expansion is an integral part of JYSK’s strategy. More effective and efficient procedures and continued employee satisfaction are a critical element of this growth strategy. Our values are summed up in three words and remind all JYSK employees how we can keep giving our customers great offers.

TRADESMAN

Service minded, cost conscious, reliable, goal-oriented and professional.

COLLEAGUE

Helpful, mutual respect, flexible, open, honest and straightforward and positive.

CORPORATE SPIRIT

Committed, loyal , cooperative, the right and duty to speak up and JYSK ambassador.

JYSK LEADERSHIP

A JYSK manager must ensure, through his or her professional and personal competences, that we are always on the right path towards new results, and that the employees are always close behind. Not because they must, but because they want to. That is why our managers are crucial for our success.

LEADER

Result-oriented. decisive, responsible, proactive and empowering

COACH

Developing, involving, feedback, focusing and follow up

COMMUNICATOR

Visible, motivating, convincing, informative and keep it simple

JYSK CUSTOMER PROMISES

At JYSK we believe that human relations make a difference, which is why we are trained to ensure the best possible service and advice.

Thousands of customers visit JYSK every day, and we are only here because so many choose to shop with us. This drives our commitment to always being able to offer quality for a great price - and to being accessible, competent and helpful. This has given rise to the formulation of four customer promises, which we refer to as the JYSK CUSTOMER PROMISES.

JYSK CUSTOMER PROMISES are four promises to you as a customer, which define how we would like you to experience shopping with JYSK. We work with these promises every single day, but there is always room for improvement. In this way, JYSK CUSTOMER PROMISES help us to constantly improve our service and advice.

YOU GET

Great Offers

YOU GET

RELIABLE QUALITY

YOU GET

EASY SHOPPING

YOU GET

COMPETENT SERVICE