Trusted quality products
We are committed to developing our products on an ongoing basis through working with product design, production processes, and durability of the products. For many years, we have diligently focused on increasing the quality of our products throughout our assortment and we will build on this foundation to continue delivering trusted quality products.
At the product level, our key focus points are:
- Material certifications
- Product footprint calculations
- Quality and tests
Main materials
Material certifications
We are committed to ensuring that selected material groups are certified according to relevant standards. We are working to extend these certifications to all applicable products across our assortment wherever these materials are used.
Through ongoing research and testing, we are actively investigating new opportunities for responsible initiatives at the product level and remain committed to continuing this work. These initiatives include alternative material options and using recycled materials.
We have ambitious targets for several of our main material groups for certifications and memberships and are proud to have reached 100% for some of these in FY25.
Certifications and memberships
We are working with certifications and memberships at the product level. You can read more about our partnerships with these organisations and how we work with the certificates below and in our annual report.
Forest Stewardship Council®
Forest Stewardship Council® (FSC®) is a non-profit organization and labelling scheme on a mission to ensure healthy, resilient forests around the world. For more than 30 years the FSC-label has ensured that the wood, paper, and other forest-based material used within a product is sourced from responsibly managed forests that preservers biological diversity, protects endangered species, and benefits the lives of local people and worker’s rights and safety.
As the only scheme of its kind, FSC give democratic and equal influence and voting power between businesses, environmental NGOs, and social NGOs. The FSC certification scheme is trusted worldwide by businesses and consumers and recommended by leading environmental organisations like the WWF. Furthermore, FSC is working with indigenous Peoples to collectively find solutions to environmental and social challenges in the world's forests.
JYSK has been a member of FSC Denmark since 2006 and is also a member of FSC Germany. Since January 2025, all newly sourced products and packaging made from wood, cardboard, or paper are FSC certified (FSC® N001715).
Find out more about FSC® at fsc.org >
OEKO-TEX® STANDARD 100
OEKO-TEX® is a label for textiles tested for harmful substances and sets the standard for textile safety, from yarn to finished product. OEKO-TEX® STANDARD 100 is an assurance for both JYSK and our customers that products bearing the label are certified to have passed safety tests for the presence of harmful substances, making them harmless to human health. Products with this label have been tested for more than 1000 potentially harmful substances.
The majority of JYSK's textile products are certified according to this standard. Specifically, it applies to all items where at least 80% of the weight consists of textile fibres. OEKO-TEX® STANDARD 100 label is also found on other products, such as the main components of our duvets and pillows. JYSK is certified under OEKO-TEX (976-14601).
When a product displays the OEKO-TEX® STANDARD 100 label, it indicates that the entire item, including non-textile components like zippers, buttons, and accessories, has been tested for harmful chemicals by independent OEKO-TEX® partner institutions.
Find out more at oeko-tex.com >
Better Cotton Initiative (BCI™) Membership
We are a proud member of the Better Cotton Initiative (BCI™), whose mission is to improve cotton farming globally.
We are committed to contribute to the improvement of cotton farming practices globally through our membership in the Better Cotton Initiative (BCI™).
BCI Cotton is sourced via a chain of custody model called mass balance. This means that BCI Cotton is not physically traceable to end products. However, BCI farmers benefit from the demand for BCI Cotton in equivalent volumes to those we ‘source’.
Our target is that all JYSK products containing a minimum of 80% textile must either be recycled, organic, or come from the BCI mass balance system, where the majority of our cotton is from. By the end of FY25, the amount was 99.2% of all JYSK products, and minor fluctuations will appear throughout the year.
Learn more at bettercotton.org >
Global Recycled Standard
The Global Recycled Standard (GRS) is an international, voluntary standard that verifies recycled materials and tracks them from the recycler to the final product. Products certified to the Global Recycled Standard contain recycled material that has been independently verified at each stage of the supply chain. In addition, facilities from the recycler to final supplier have met social, environmental, and chemical requirements.
JYSK is certified under the Global Recycled Standard (CU-1050252). At JYSK, we specifically work with recycled fibres in our textile products and we use the GRS certification to ensure that fibres applied have actually been recycled.
The number of products made fully or partially from recycled materials is continually increasing, and we plan to continue introducing even more products made from recycled content in the future as part of our ongoing sustainability efforts.
More information is available at controlunion.com/certification-program/grs-global-recycled-standard/ >
Other product-specific initiatives
In addition to our ongoing work with certified materials, we are dedicated to implementing other product-specific initiatives that address broader environmental and ethical concerns. These efforts include optimising packaging solutions, reducing plastics usage, and promoting animal welfare.
Packaging
Packaging is a crucial aspect of our products. While we have made significant progress, we remain committed to further reducing the materials used for packaging. Our ongoing improvements have not only decreased the overall amount of packaging, including plastic, but have also optimised space in shipping containers.
We continuously update our packaging materials and designs, incorporating more responsible options across our product range. For several items, we have transitioned from plastic packaging to FSC®-certified cardboard belly bands, aligning with our goal to minimise plastic consumption (FSC® N001715). We are constantly exploring ways to eliminate unnecessary plastic and excess materials without compromising functionality and protection, as well as ways to increase the use of recycled packaging options.
Animal welfare
At JYSK, we are committed to upholding high animal welfare standards and do not tolerate animal cruelty. Our Supplier Code of Conduct, which applies to our product suppliers, outlines specific requirements related to animal welfare.
Duvets and pillows are core products for us, many of which contain down and feathers. A significant concern in this context is the practice of plucking down from live birds, which is considered cruel and is illegal in Europe and many other countries. JYSK strictly prohibits the use of down and feathers sourced from live birds.
To ensure compliance, we conduct checks of our supply chain in collaboration with the International Down and Feather Laboratory (IDFL), which inspects the entire supply chain, including farms and abattoirs. We source down and feathers exclusively as byproducts of the food industry, which means our product suppliers are contractually obliged to provide only materials from birds that have been slaughtered.
Additionally, JYSK offers a limited selection of animal skins. All animal skins sold at JYSK come from slaughtered animals, meaning the animals were not raised or killed solely for their skins. For products containing wool we categorically reject the practice of mulesing in sheep, as explicitly stated in our Supplier Code of Conduct, which all product suppliers must adhere to.
Product footprint
At JYSK, we recognise the importance of considering a product's entire lifecycle, including its durability, disassembly, discarding, component recycling, and end-of-life options.
Some of these aspects are ongoing efforts for us. For many years, we have been focused on improving the durability of our products through a robust quality testing setup and continuous data evaluation. By prioritising durable products, we can improve their longevity and resilience, helping to reduce the need for frequent replacements.
We also assist customers in extending the life of their JYSK products by providing maintenance guidance for the products as well as having more than 4000 spare parts available for selected products free of charge.
Moving forward, we will increase our focus on integrating end-of-life considerations into the design phase, as this is crucial for reducing emissions. The design stage significantly impacts a product's lifecycle emissions, so we strive to allow these considerations to guide our design processes, ultimately aiming to reduce our overall product footprint going forward.
Calculating product footprint
An important step in our sustainability efforts is calculating the product footprint of our items. This involves assessing the total climate impact emitted throughout a product's lifecycle. We make calculations based on data from different databases and adhere to the European guidelines to perform these calculations.
JYSK has initiated the work of calculating the product footprint for selected items across various categories, estimating their CO2e emissions. However, we do not yet have this data for all products, which remains our goal. To achieve this, we are currently working on gathering the necessary data that will allow us to calculate the footprint for all our products. This is a time-consuming task, as we need comprehensive data from all suppliers. These data include, among other factors:
- Materials used
- Weight of each material
- Country of origin for materials
- Country of origin for production
- Production processes
In the long term, we aim to develop an internal scoring system for our products from a sustainability perspective. By leveraging various data insights, we will gain a clearer understanding of which of our products have the most significant environmental impact. This information will guide our product decisions and help us establish clear standards to inform and guide our choices moving forward.
The illustration shows how we will dive into product materials with an example of an exploded view of a product, where we zoom in on selected key data points.
Quality and tests
At JYSK, ensuring that our products meet high standards of quality and safety is of utmost importance. We carefully select our suppliers and regularly have our purchasers and quality staff visit selected factories to assess product quality.
When the products arrive at our warehouses, random checks are made. This includes random samples from the product shipments, which then undergo additional checks by JYSK Quality Control before being distributed to our stores.
Quality test process
Discover how our commitment to quality is embodied in our products by watching the video below.
No harmful chemicals
We prioritise the elimination of harmful chemicals from all our products. To ensure compliance, we set high standards and require our suppliers to conduct tests and provide relevant documentation to ensure our standards are met.
Substances of Very High Concern (SVHC) are those that pose potential risks to health and the environment. Generally, JYSK prohibits the use of SVHCs in our products, with exceptions for lithium batteries and certain electrical items where alternatives are not yet available, as well as fire retardants in foam products for the British Isles, where their use is a legal requirement.
The European Union defines and regularly updates the list of SVHCs. While these substances are legally permitted, JYSK has chosen to exclude them from our products. When new substances are added to the EU's SVHC list, we are notified and promptly reach out to our suppliers, requesting that they phase out these substances from our products within six months.
We collaborate with external testing companies to thoroughly test our products for harmful chemicals and require our suppliers to conduct their own tests and provide documentation of compliance. Once we receive goods, we make random checks at our distribution centres to ensure their quality through a robust internal testing setup.
Documents and declarations
Consumer Data Sheets
In accordance with EU Regulation No. 648/2004, we publish the list of ingredients for detergents.
You can find the full list here >
Declarations of Conformity
We have gathered an overview of our declarations of conformity.
You can find the full list of declarations of conformity here >