Sustainability
Our approach to sustainability is rooted in our business practices and values, where the spirit of responsible Tradesmanship defines JYSK and guides us in everything we do.
As an international company, we engage with thousands of customers, employees, and suppliers every day. We understand that our actions have a broad impact, and with that comes a significant responsibility to both society and the environment.
We strive to prioritise responsible practices without compromising product quality or affordability, and we are dedicated to keeping our customers informed about our journey. We believe that collaboration, open dialogue, and active engagement are key to making progress. To reinforce this commitment our sustainability strategy A Great Offer for Generations guides the direction of our efforts. This is also outlined in our upcoming annual report for FY25, where we will include a sustainability statement.
Sustainability Strategy: A Great Offer for Generations
With this strategy, we aim to further sharpen our focus on five prioritised areas, by expanding our efforts in key initiatives as we move forward. We are committed to being transparent about the development and progress of these focus areas.
With A Great Offer for Generations, we strive to deliver:
A Great Offer: For us, A Great Offer encompasses not only products at price points that provide great value for money but also products that incorporate considerations around sourcing of raw materials to production, packaging, and transportation.
For Generations: When we say For Generations, we specifically mean taking responsibility for the social and environmental impact we have for both current and future generations. This dedication to our customers, employees, society, and the environment is a vital part of how we work to contribute to the future for the generations that follow us.
Our five focus areas
We identified five key areas based on the sustainability matters that are most material for JYSK. By increasing our focus on these areas, we can drive the actions needed to deliver A great offer for generations. This focus allows us to address significant impacts, mitigate potential risks, and seize opportunities that support our environmental, ethical, and social responsibilities.
Climate action
We are dedicated to reducing JYSK’s CO2e emissions both globally and at the product level. By having our targets validated by the Science Based Targets initiative (SBTi), we are taking concrete steps in line with the ambitions of the Paris Agreement to limit global warming. A key part of this effort is supplier engagement, as the production of our products is our largest source of emissions. We work closely with our suppliers on various initiatives to support this journey.
Responsible value chain
Our responsibility extends beyond our own business to our suppliers. We are committed to reducing greenhouse gas emissions across our supply chain, and we have set emission reduction targets that have been validated by SBTi. Additionally, in collaboration with the global business association amfori, we work to ensure a safe working environment for workers throughout the value chain and to uphold ethical business practices with our suppliers. By collaborating with our suppliers and conducting regular audits in risk countries, we can promote these key topics.
Trusted quality products
As a customer, you should feel confident that the products you purchase at JYSK are produced with consideration for people, animals, and the environment. We are committed to ensuring that selected material groups are certified according to relevant standards, as for example FSC®, OEKO-TEX®, and GRS. In collaboration with suppliers, we find the most optimal constructions and factories for the products. Upon receival of goods, we ensure a robust testing setup.
Attractive and inclusive workplace
At JYSK, Colleague is one of three core values that make up the foundation of our company. We strive to create a positive social impact by being an inclusive employer. We trust, encourage, and truly believe in the potential of our employees, and we are committed to keeping our promise: if you bring dedication, you meet possibilities no matter who you are.
Data transparency
To ensure that we deliver on our strategy, A Great Offer for Generations, JYSK is committed to being open and transparent about our sustainability progress and challenges while also being compliant with legislation across the global business. Over time, our goal is to provide customers and other stakeholders with clear and accessible information about our ongoing work with sustainability.
Policies
Our policies and guidelines outline the directions we want ourselves, our employees, and our suppliers to follow.
Sustainability meaning
When we refer to sustainability in JYSK, we mean our efforts around our environmental impact, social conditions in own operations and in the supply chain, and responsible business conduct. It does not mean that our products or business are sustainable in an absolute sense.