Sustainability
Our approach to sustainability is rooted in our business practices and values, where responsible tradesmanship defines JYSK and guides us in everything we do.
As an international company, we engage with thousands of customers, employees, and suppliers every day. We understand that our actions have a broad impact, and with that comes a significant responsibility to both society and the environment.
We strive to prioritise responsible practices without compromising product quality or affordability, and we are dedicated to keeping our customers informed about our ongoing progress through our sustainability statement in our annual report.
We believe that collaboration, open dialogue, and active engagement are key to making progress. To us, lasting improvements come from reducing impacts across our entire business. Rather than relying on short-term measures, we focus on long-term initiatives that help drive our sustainability strategy forward while maintaining what customers expect from JYSK: great products at great prices.
Our sustainability strategy, A Great Offer for Generations, guides the direction of our efforts.
Sustainability Strategy: A Great Offer for Generations
With this strategy, we focus on five prioritised areas, supported by a range of key initiatives that will continue to develop as we move forward.
We are committed to being transparent about the development and progress of these focus areas.
With A Great Offer for Generations, we strive to deliver:
“A Great Offer” means combining products that deliver great value for money with considerations and initiatives across the sourcing of raw materials to production, packaging, and transportation.
“For Generations” means taking responsibility for the social and environmental impact we have for both current and future generations. This dedication to our customers, employees, society, and the environment is a vital part of how we work to contribute to the future for generations to come.
Five focus areas
We identified five key areas based on the sustainability matters that are most material for JYSK. By increasing our focus on these areas, we can drive the actions needed to deliver on our sustainability strategy: A Great Offer for Generations. This focus allows us to address significant impacts, mitigate potential risks, and seize opportunities that support our environmental, ethical, and social responsibilities.
Climate action
We are dedicated to reducing JYSK’s CO2e emissions both globally and at the product level. By having our targets validated by the Science Based Targets initiative (SBTi), we are taking concrete steps in line with the ambitions of the Paris Agreement to limit global warming. A key part of this effort is supplier engagement, as the production of our products is our largest source of emissions. We work closely with our suppliers on various initiatives to support this journey.
Read more about our climate actions and SBTi commitments here >
Responsible value chain
Our responsibility extends beyond our own business to our suppliers. We are committed to reducing greenhouse gas emissions across our supply chain. Additionally, in collaboration with the global business association amfori, we work to ensure a safe working environment for workers throughout the value chain and to uphold ethical business practices with our suppliers. By collaborating with our suppliers and conducting regular audits in risk countries, we can promote these key topics.
Read more about our responsible value chain here >
Trusted quality products
We want our customers to feel confident that products from JYSK are produced with consideration for people, animals, and the environment. Therefore, we have targets to ensure that selected material groups are certified according to relevant standards, such as FSC™ and OEKO-TEX®. Furthermore, we work closely with our suppliers to develop optimal solutions for material selection and production, supported by thorough testing and audit processes.
Read more about our trusted quality products here >
Attractive and inclusive workplace
At JYSK, “Colleague” is one of our three core JYSK Values that lay the foundation of our company. We continue to work on a positive social impact by being an inclusive employer where employees are trusted, supported, and given opportunities to grow. Our promise to our employees is that if you bring dedication, you will meet possibilities, no matter who you are.
Read more about our attractive and inclusive workplace here >
Data transparency
To support our strategy, A Great Offer for Generations, we are committed to being transparent about our progress, challenges, and compliance efforts across our global business. Our ambition is to provide customers and other stakeholders with clear, accessible, and easy-to-understand information about our ongoing work with sustainability.
Read more about our data transparency here >
Policies
Our policies and guidelines outline the directions we want ourselves, our employees, and our suppliers to follow.
Sustainability meaning
When we refer to sustainability in JYSK, we mean our efforts around our environmental impact, social conditions in our own operations and in the supply chain, and responsible business conduct. It does not mean that our products or business are sustainable in an absolute sense.