Sustainability
Our approach to sustainability is rooted in our business practices and strong values, including the spirit of Tradesmanship that defines JYSK and guides us in everything we do. As a large international company, we engage with thousands of customers, employees, and suppliers every day. We understand that our actions have a broad impact, and with that comes a significant responsibility to both society and the environment.
We strive to prioritise responsible practices without compromising product quality or affordability, and we are dedicated to keeping our customers informed about our journey and the challenges that lie ahead.
Sustainability is a continuous journey for us, and we believe that collaboration, open dialogue, and active engagement are key to making progress. To reinforce our commitment as we embark on the next step of this journey, we have launched our Sustainability Strategy, with which we strive to deliver A Great Offer for Generations.
Our Sustainability Strategy: A Great Offer for Generations
With our Sustainability Strategy, A Great Offer for Generations, we aim to further sharpen our focus on sustainability. For us, sustainability is a continuous journey, and we are already working on several key initiatives while also expanding our efforts in specific areas as we move forward. We remain committed to being transparent about our processes in relation to the development of our work, while focusing on the five focus areas that guide our efforts.
With A Great Offer for Generations, we strive to deliver:
A Great Offer: For us, A Great Offer encompasses not only products at price points that provide great value for money but also products where sustainability is considered – from sourcing of raw materials to production, packaging, and transportation.
For Generations: When we say For Generations, we specifically mean taking responsibility for the social and environmental impact we have, for both current and future generations. This dedication to our customers, employees, society, and the environment is a vital part of how we work to contribute to a more sustainable future for the generations that follow us.
Our Five Focus Areas
We have identified five key areas based on the sustainability matters that are most material for JYSK. By increasing our focus on these areas, we can deliver on what we consider critical to deliver A Great Offer for Generations. This focus allows us to address significant impacts, mitigate potential risks, and seize opportunities that support our environmental, ethical, and social responsibilities.
Climate Action
We are dedicated to reducing JYSK’s CO2e emissions both globally and at the product level. By having our targets validated by the Science-Based Targets initiative (SBTi), we are taking concrete steps in line with the ambitions of the Paris Agreement to limit global warming. A key part of this effort is supplier engagement, as the production of our products is our largest source of emissions. We work closely with our suppliers on various initiatives to support this journey.
Alongside reducing emissions across our own operations and the activities in our value chain, we are also focusing on other initiatives such as exploring lower-emission materials and investigating shifting modes of transportation.
Read more about our Climate Action and Science Based Targets commitments.
Responsible Value Chain
Our responsibility extends beyond our own business to our suppliers. We are committed to reducing greenhouse gas emissions across our supply chain, and we have set emission reduction targets that have been validated by SBTi. Additionally, in collaboration with the global business association amfori, we work to ensure a safe working environment for workers throughout the value chain and to uphold ethical business practices with our suppliers. By collaborating with our suppliers and conducting regular audits in risk countries, we can promote these key topics.
Read more about what Responsible Value Chain means to us.
Trusted Quality Products
As a customer, you should feel confident that the products you purchase at JYSK are made with respect for people, animals, and the environment. We are committed to ensuring that several of the largest material groups used in our products are certified according to relevant standards. This includes FSC®, OEKO-TEX®, Better Cotton, and GRS. In collaboration with suppliers, we find the most optimal constructions and factories for the products. Upon receipt of goods, we ensure a robust testing setup. This gives our customers the option of purchasing products where sustainability has been considered while still enjoying our great offers.
Read more about what Trusted Quality Products means to us.
Attractive and Inclusive Workplace
At JYSK, Colleague is one of three core values that make up the foundation of our company. We strive to create a positive social impact by being an inclusive employer. We trust, encourage, and truly believe in the potential of our employees, and we are committed to keeping our promise: if you bring dedication, you meet possibilities no matter who you are.
Read more about what Attractive and Inclusive Workplace means to us.
Data Transparency
To ensure that we deliver on our strategy, A Great Offer for Generations, JYSK is committed to being open and transparent about our sustainability progress and challenges while also being compliant with legislation across the global business. Over time, our goal is to provide customers and other stakeholders with clear and accessible information about our ongoing work with sustainability.
Read more about what Data Transparency means to us.
Photo credit: FSC® Denmark