Other sponsorships

JYSK supports several cultural and athletic institutions.

Silkeborg IF

JYSK is main sponsor of the men's football team Silkeborg IF, which play their home matches at JYSK park, which is located in Silkeborg, Denmark. 

JYSK park

JYSK is the title sponsor of the stadium JYSK park, which is located in Silkeborg, Denmark. The stadium was completed in the summer 2017, and is located next to JYSK arena.

JYSK Arena

JYSK arena

In 2012, JYSK became the title sponsor to a new sports institution, and JYSK has since then been proud to share its name with JYSK arena, located in Silkeborg, Denmark.

Silkeborg-Voel KFUM

In 2017, JYSK became a main sponsor of the Danish handball club Silkeborg-Voel KFUM, where the women's team play in the best league in Denmark. The team also has it's home court in JYSK arena together with Bjerringbro-Silkeborg, and JYSK is now the proud sponsor of both a men's and women's handball team in Silkeborg.

Bjerringbro-Silkeborg Håndbold

In 2015, JYSK entered into a sponsorship agreement with Danish handball club Bjerringbro-Silkeborg Håndbold, and JYSK's logo now graces the players' jerseys. In 2021, JYSK became main sponsor. The sponsorship is a natural extension of JYSK's existing sponsorship agreement with JYSK arena, which is Bjerringbro-Silkeborg's home court.

Silkeborg IF Q

In 2022, JYSK stepped into a main sponsor agreement with Silkeborg IF Q. Silkeborg IF Q is the highest ranked female football club in Silkeborg, and the club has a great focus on talent development.

Musikhuset Aarhus

The Concert Hall of Aarhus

JYSK has a business sponsorship agreement with the Concert Hall of Aarhus, which is the largest concert hall in Scandinavia. The Concert Hall welcomes up to a million guests and houses more than 1,500 events each year across its seven concert halls and 10 stages.

Aarhus Pride parade 2024
Diversity

Aarhus Pride

In 2024, JYSK is sponsoring Aarhus Pride to further promote diversity at our workplace. Aarhus is both the city where our founder Lars Larsen opened his very first store and where our international head office is located today.