New Communications Director for JYSK and Lars Larsen Group

From 1 September 2022, Åse Andersson will as new Communications Director be in charge of communications in JYSK and Lars Larsen Group.

It is an experienced profile, who from 1 September 2022 will have the overall responsibility for both internal and external communications in JYSK and Lars Larsen Group.

Åse Andersson has 25 years of experience within journalism and corporate communications. She comes from a position as Global Head of Media at Arla Foods, where she has worked for five years. Previously, she has worked as both journalist, host and editor at a number of regional TV stations in Denmark.

As Communications Director, Åse Andersson will have direct reference to President & CEO in Lars Larsen Group, Jesper Lund, and President & CEO in JYSK, Jan Bøgh.

“With her experience both from the media world and a large, international company like Arla Foods, Åse is the right choice for us. Her task will be to develop what we are already doing well today and of course contribute with her own ways of improving our communications even more. We want to continue being an open company that offers our views on relevant topics, both in JYSK and in Lars Larsen Group,” says Jan Bøgh.

Åse Andersson is happy to get started in her new role as Communications Director.

“I am very much looking forward to becoming a part of JYSK and Lars Larsen Group. Both are respected companies with strong core values, and both are on an exciting growth and development journey with a focus on sustainability and climate. I cannot wait to contribute and develop the communications, so we can continue to support the companies’ strategies together with the skilled communications team and partners,” says Åse Andersson.

Åse Andersson lives in Silkeborg together with her family.

About Åse Andersson

• 48 years
• Educated as TV journalist in USA
• 25 years of experience within journalism and communications
• Latest job as Global Head of Media at Arla Foods
• Lives in Silkeborg, Denmark, together with her family.