We have been sponsoring disabled athletics since 1989. As a matter of fact, the agreement between JYSK and the Danish Sports Organization for the Disabled (Dansk Handicap Idræts-Forbund, DHIF), is one of Denmark's longest lasting sports sponsorships. Today the organization is named Parasport Danmark.
In 2002, JYSK also became the main sponsor of disabled athletics in Norway, followed not long after by Sweden in 2004. JYSK also sponsors disabled athletics in Finland, the Czech Republic and Slovakia, while JYSK Franchise sponsors organizations in Canada, Iceland and the Faroe Islands.
Will power is the way forward
JYSK supports elite disabled athletes for their supreme determination, which proves clearly that where there's a will, there's a way. In other words, the partnership is based on a shared understanding that willpower helps bring about results and success. With their admirable level of dedication and drive, the athletes are an inspiration to others.
We at JYSK are proud to work with the athletes who bring the most Olympic medals home to their country.
The long-lasting sponsorship has brought with it many shared rich experiences. JYSK owner Lars Larsen follows the athletes closely, and can regularly be seen among the spectators at the Paralympic Games, most recently in Rio de Janeiro in 2016.
JYSK owner Lars Larsen has over the years followed the athletes closely. Here he is at the Paralympic Games in London 2012.
Ready for London
Get an inside look at how the athletes trained for the 2012 Paralympic Games in London.